Gen Z Custom Research
From quick turns to deep dives, our custom research gets to the deeply rooted insights around critical questions for your brand.
From quantitative and qualitative polling on Instagram to 1:1 facetimes, to group chats, DM convos, digital ethnographies, screen time recordings, and more, our Gen Z approach is based on our in-house research network of 200,000+ Gen Z’ers helps us unveil a new lens into the heart of Generation Z.
Gen Z Reporting
From monthly to annual Gen Z reports, our Gen Z research reports ensure your brand has the most meaningful insights on young audiences, catering to the needs of your brand.
Gen Z Pulse Reporting: investigating category & competitive themes with implications and applications, or Brand Magnetism Reporting, competitive reports tracking and analyzing your brand’s ability to attract Gen Z, reporting helps brands proactively build affinities and loyalties with Gen Z and the generations to come.
strategy collabs with dcdx on Gen Z
Brand and Marketing Strategy
Insight-driven recommendations to adapt and evolve your brand’s strategy to attract Gen Z, including positioning, personas, messaging guidelines, brand identity & more.
Research & insight-driven marketing strategies for Gen Z, including campaigns & content recommendations, media strategies, experiential strategy, loyalty program design and strategy, and more.
Product R&D and Innovation
Product recommendations rooted in data & insights from Gen Z, including new product offerings and new product research & development, product roadmaps, usability testing, and more.
Helping brands re-imagine their future, from designing and ideating experiences and products to attract Gen Z, to identifying and ideating around category white spaces to develop the brand for the long-term.
Brand Magnetism™ Process
Our dcdx consulting process helps brands attract Gen Z and become Magnetic.
Starting with 1) an audit and audience discovery session involving our Gen Z-approach to research, leading to 2) strategy workshops and a Gen Z strategy playbook development and ending with 3) Gen Z advisory sessions to help your brand consistently attract and retain young consumers.
how do we get started with potential partners?
